From 1 July, it will be mobile first indexing!
In 2016, Google started its experiment with mobile first indexing. Google now concludes that almost all websites are ready for this crawling method. That's why they choose to index all new websites mobile first as of the next Google update - July 1st. What exactly does that mean and what does it mean for your website? Time to find out.
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What is mobile first indexing?
Let's go back in time: in November 2016, Google will introduce mobile first indexing. As more and more people use their mobile to search online, it becomes annoying that the user experience on mobile is not always optimal compared to the desktop version. Why? Because the mobile website is often a simplified version, with less content. So mobile users did not always find what they were looking for.
Of course, dissatisfied users have to be avoided, which is why Google decides to experiment. First the bones crawl and index the mobile version, then the desktop version. This makes the mobile web page the basis. This therefore determines your position in the search results.
Ready, Set, Go(ogle)!
The test phase is over. Google thinks it's a success. What's next? All new websites - which are not yet known to Google - will be indexed as of July 1st. Google will continue to keep an eye on older websites. As soon as they are ready to index in this way, you will receive a notification in Google Search Console. Please note that once 1 page has been crawled by the mobile bot, this may apply to your entire website.
FYI: Currently more than 50% of the websites are mobile first indexed.
Do you want to see how your website is indexed? Then use the URL Inspection Tool.
What does the mobile first update mean in practice?
Do you have a responsive website? Then there is nothing wrong. Do you have a mobile website (m.domeinnaam.nl)? Check it very carefully and make sure that the following things are the same as with the desktop version:
- Content: did you ever choose to show less text or photos on your mobile phone, for example? Think about this again, it could have more effect than you want!
- Structured data: did you mark certain information on a web page? Check if your desktop version is the same as mobile.
- Metadata: both versions should have the same titles and meta descriptions.
Here you can check if the Google bot has access to your mobile version.
Mobile first is key
Was your website created by us? No worries! It goes without saying that we have been ready for this Google update since 2016. We build our websites mobile first, without losing sight of the desktop - user experience is king at Loyals. And yes - of course our online team is constantly monitoring all changes, so that our websites are always ahead of the game.
Do you doubt whether your website is ready for this Google update? Or can you use help to make your website Google and future-proof? Please contact us, our specialists are there for you!
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