Front end design? Color matters!
Are you going to work with your web design? Then you can also choose one or a few accent colours. And... Do you choose colours that you like and based on feeling? Then it may well be that these are not the colours that will convince your ideal customer. Why? Because colours evoke feelings. Also, in your web design. And feelings influence making choices. In this blog you will learn all about the power of colour in web design. At least then you know which colours you should and shouldn't use on your website, depending on your goals.
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The psychology of color
We mentioned earlier that colour is very important to distinguish yourself - and your website. Colours strengthen your image and help you to make a statement. Can you see the Hells Angels tearing around with a pink cardigan? Don't think so. Unconsciously, for many people, colour is a determining factor in whether or not to buy a product. But how do you choose the right colour for your website? What's in a color?
One of the most popular colors for a website... is blue. That's not surprising, because this is seen as a businesslike and reliable colour - why do you think, for example, KLM and Coolblue chose it? Blue is associated with transparency, flexibility and clarity.
It is a commonly used colour, so blue is not really exciting. It remains the safest choice: blue is the most popular colour for both men and women.
The happy color! A color that is often used when you want to give someone the feeling of youth, cheerfulness and optimism. Not only that, it also activates your memory. A big advantage of yellow? Different shades are very easy to combine.
By the way, don't overload yellow in your web design: this causes anxiety and anxiety. And in most cases, that's not a feeling you want to call up from (potential) customers.
Red is the most daring of the primary colours. Whether you like it or not, beautiful red is not ugly. It's a colour that releases something, gives you energy and grabs your attention. It also gives you a feeling of trust and protection. The Red Cross, anyone?
Because red is a colour that encourages action, it is an ideal colour for your call to action button!
Although orange seems to many people to be a colour of celebration, cheerfulness and friendliness - hello, King's Day - it's one to watch out for. Orange is a typical case of 'you love it, or you hate it'.
You know: are you trying to sell food? Orange increases your appetite! It also stimulates activity and inspires social behaviour.
Green is the colour of nature and is associated with positivity, health, balance and refreshment. It is a calm colour, which is also gentle on the eyes. Unlike yellow, you can hardly use green too much.
Do you sell high-end items? Then be sure to consider using green in your web design: it's the color of wealth. And not neon green, but emerald green.
This colour is seen as uplifting, stimulating and calming. Purple is also used to create a feeling of luxury, intelligence or spirituality. Did you know that purple was originally a royal colour?
Purple is often used for advertisements and banners, because it is a colour that attracts attention and seduces action.
When used correctly, black radiates wisdom and efficiency. It stands for attractiveness and elegance. That's why many luxury brands use black in their web designs.
Black is a dominant colour, which can create the same feeling. Is there a rebellious edge to your brand? Black might be the way to go! Do you choose black? Pay attention to the combinations, fonts and layout of your website.
Finally, you choose a colour combination for your web design. Nice on paper, but then you have to check if it suits you, your brand and your target group. And just as important: whether they fit together. Because as everyone who has ever done a DIY project at home knows: colours in combination can turn out completely different than when you see them separately from each other.
The readability of your text depends on the contrast between the colours. The most common is black on white, or vice versa. For blocks that need to stand out, you can certainly deviate from this. For other blocks as well, make sure there is enough contrast between your background color and the color of your font.
Call to action
Buttons on your website that incite action should of course pop off the page. Not to be overlooked. Always give a call to action button a striking colour or choose a striking combination.
Tip: do you choose a call-to-action button in a contrasting colour (compared to the rest of the website)? This can result in a conversion increase of up to 20%!
Are you still not sure if the colours you want to combine are a match made in heaven? Here you'll find a handy tool that makes it easy to find colour sets together. Or ask one of our web designers. Maybe they'll come up with some great combinations that you haven't thought of yet.
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