Video marketing - Reasons to use it in your strategies
Currently, audiovisual content is at its peak, and continues to grow. It is part of more than 70% of the total content consumed on the internet and exceeds the static material by far. This is why many platforms have taken the task of devoting space, give it the importance it deserves to this type of content. It is something that brands can’t ignore, and they need to take this influx of people who consume this type of material to employ effective strategies in order to generate engagement.
If you are one of those people who love the conventional, one that thinks that pictures say more than a thousand words, and creating content and campaigns that include videos is not an option, then we will give you reasons why a picture is worth more than a thousand words. Imagine how much many sequences of images and frames per second can be word, presented in a video. Believe me, they are worth a lot, and we will explain you why.
Reading time2 minutes
1) Quantity of consumption
Approximately, more than 80 million internet users consume videos daily, almost without interruption. 9 out of 10 people watch the videos of the brands they idolize, and out of these people 65% end up visiting the website after having watched an audiovisual material for information or purchase. Almost half of internet users between 25 and 55+ years old share videos that already occupy 50% of the total traffic and mobile use.
2) It is easy and dynamic
Watching a video does not require any effort on the part of the user (which, let's face it, is somewhat vague by nature). Just press the Play button and watch instantly. Audiovisual content is infinitely more entertaining than reading a text and attracts the user's attention for much longer.
3) They are very easy to share
Videos are more likely to be shared than images. Especially those with emotional and humorous content have more contact with the collective unconscious.
4) They help with SEO
Since videos catch attention - increasing the time spent on our website - and are shared, they benefit of natural positioning. Specifically, they are 50 times more likely to appear on the first page of Google than any other content (according to Forrester Research). A user can spend 5 minutes consuming videos on a brand's site from their tablet (it is the device where most of them are consumed) and three minutes on a smartphone.
Have you still not decided? Do you need help with your video campaigns?
At Loyals, we are experts in this area, contact us, and we will help you create ideal strategies for your video campaigns.
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