What is mindful marketing?
Today it is common to see how companies and brands have begun to join the environmental movement. They are collaborating with the commitment of caring for the planet, offer eco-friendly or pet-friendly options that do not harm the planet. So, it will be vital that many more brands want to be part of this movement and make it trending.
Mindful marketing is, as we see it, one of the digital marketing trends that will set the tone for 2020.
This movement is about companies and brands making sure that their products have people and the planet as important elements of their corporate identity. With the arrival of the technological world, unidirectional commercial communications have been progressively losing importance. So much so that their tendency to disappear is imminent, allowing a new marketing model to take place that focuses on the final consumer. This has as its main action that of listening to what the audience says, thinks, feels and understands that they must attend to their needs in order to achieve the link between the target and the company, consolidating the market.
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Younger consumers of this generation show respect for those brands that carry out actions committed to nature and its protection. Today it is common to see consumers being aware that the brand they consume has or is part of a noble social cause, which respects the environment and animals. This type of public is growing by leaps and bounds, as more and more people are becoming aware and expecting brands to have a stake in important global issues, such as ecology, protection of social or labour rights. In other words, it is important to them that the products and services they consume from their favourite brand are in line with their ideals.
IT'S ABOUT REAL COMMITMENT
It is not only about showing an image that denotes association, just to show collaboration in a media way, the consumer needs to believe it, to see it being a real and sincere fact of the business sector. The Corporate Social Responsibility of such companies must also be observed in all the products they offer in order to comply with Mindful marketing. Their values must comply with the guidelines so that the commitment is real and translates into positive actions, such as the so-called "plastic marketing", which means reducing its use in plates, glasses, cutlery, the non-use of plastic and its derivatives. This type of eco-friendly marketing seeks to generate consumer loyalty to the brand, regardless of the cause or causes used to achieve it.
At Loyals we understand the commitment that companies have for the environment, and for us it is important to promote this type of initiatives that include the commitment of marketing with the care of the planet. Is your company eco-friendly and does it need a boost in its marketing strategies, and creation of advertising campaigns?
At Loyals we want to help you! Write to us at firstname.lastname@example.org and we are more than willing to communicate with you to be the perfect ally for your brand.
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