A brand can only be built on consistent use of the corporate identity. That’s why a corporate identity manual is such an important document. It contains all brand do's & don’ts. This is not only useful for the marketing department, but just as important for all employees and suppliers. Do you want a short or a long version of your corporate identity manual? Or both. But long is never unnecessarily long. Because if nobody reads it, it’ll be of no use.

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