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UX- and SEO-optizaton for Bergman Clinics

Bergman Clinics, a leading healthcare institution, aimed to increase their online visibility and grow their organic search traffic. They wanted to be better found by potential patients seeking specialized medical care. Improving the user experience and optimizing the website were essential steps to strengthen their competitive position.

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Locatiefoto van Bergman Clinics Ede | Loyals Groep

Online visibility optimization and UX and SEO optimization for Bergman Clinics

Loyals Group, the agency group for enterprising Netherlands, has been a partner for Bergman Clinics for more than 15 years. In those 15 years, we have increased online visibility and measurably optimized technical robustness and user experience (UX). After a successful implementation of the improved UX-design in 2022 and 2023, Loyals Group’s SEO specialist SmartRanking has joined the project to further optimize the SEO performance of the website. This collaboration has led to a strengthened digital presence and improved organic website SEO traffic for Bergman Clinics.

Challenges in this case

  • Increase online visibility | Bergman Clinics, a leading healthcare institution, had the ambition to increase their online visibility and grow their organic search traffic. As part of the strategy to increase the online visibility, Loyals Group label Huray BV launched a brand awareness campaign in multiple online channels including socials and display ad networks. This has made the Bergman Clinics brand more top of mind in the minds of a broader audience.
  • Grow organic search traffic | Bergman Clinics also wanted to be found ‘organically’ better by potential patients seeking specialized medical care. “Organic” means: from search engine searches in, for example, Google. Loyals Group label SmartRanking BV researched and optimized the SEO performance of the website content and technology. Strategic optimizations contributed to a measurable and sustainable improvement in the position of the website in search results ranking.
  • Measurably more leads and requests | Loyals label Nextly BV delivered both technical SEO improvements and improvements in usability on desktop and mobile web browser behavior. Improving the user experience (User Experience or UX) and optimizing the website for desktop and mobile have directly led to more conversions to requests for treatments.

 

All of this combined as a set of essential steps for Bergman to strengthen their competitive position in both today’s as well as tomorrow’s online landscape.

+60%

growth in online visibility

desktop & mobile

usability improvements
Het op mobiel gebruiksvriendelijke anatomisch beeld met links naar informatie over behandelingen van Bergman Clinics
De Bergman Clinics website mobile responsive voor desktop en mobiel
De Bergman Clinics website geeft direct inzicht in vestigingen behandelingen en meer
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UX-optimization with Nextly

Loyals Group started the collaboration with Bergman Clinics with a thorough analysis of the existing website and the identification of UX improvement points. Loyals Group labels Nextly, SmartRanking and Huray worked closely with the client to design an intuitive and user-friendly interface that met the needs and expectations of Bergman Clinics’ target audience. The goal was to increase conversion rates and improve overall user satisfaction.

Loyals Group conducted a thorough analysis to identify pain points and developed a plan to address them. The Nextly team implemented an intuitive and user-friendly UX design that matched the needs and expectations of the target group. They also worked on technical optimizations to reduce loading time and improve responsiveness.

The optimization resulted in significant improvements to the Bergman Clinics website, including an increased conversion rate and positive user feedback. The client was able to attract new target groups and increase their market share.

SEO-optimization with SmartRanking

After the successful implementation of the UX optimizations, SmartRanking, the SEO specialist of Loyals Group, joined the project. SmartRanking conducted in-depth keyword research to identify relevant search terms that potential patients use when searching for specific treatments and medical services. Based on this research, SmartRanking developed a strategic plan to further increase the online visibility of Bergman Clinics. The following steps were taken:

  • Keyword Research: SmartRanking conducted extensive keyword research to identify relevant search terms that potential patients use when searching for specific treatments and medical services.
  • On-page optimization: The SEO experts applied advanced optimization techniques to the Bergman Clinics website, including optimizing metadata, improving the internal link structure and optimizing the website architecture.
  • Content Strategy: SmartRanking created and optimized high-quality content based on the keywords identified in the keyword research. This included informative blog posts, articles and landing pages focused on relevant Bergman Clinics medical treatments and areas of expertise.
  • Technical optimization: The development team ensured that the Bergman Clinics website was also SEO-optimized, with attention to fast loading times, mobile responsiveness and structured data markups to improve visibility in search engines.

 

SmartRanking and Nextly implemented advanced SEO techniques, such as on-page metadata optimization, internal link structure and website architecture. They also created and optimized high-quality content, such as informative blog posts, articles and landing pages, focused on relevant medical treatments and areas of expertise of Bergman Clinics.

Results

Thanks to the collaboration between Loyals Group and Bergman Clinics, significant improvements have occurred. The UX optimizations allowed Bergman Clinics to offer a more intuitive and user-friendly website, resulting in an increased conversion rate and positive feedback from users. With SmartRanking’s SEO optimization, Bergman Clinics has increased their online visibility, making them easier to find by potential patients seeking specialized medical care.

Profielfoto van Commercieel Directeur van de Loyals Groep Tibor Uittenbogaard

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