Online Development for fashion


LUTZ is an exclusive fashion store with 1000 m2 of international top labels for women and men. From casual, laid back to high-end business clothing and from trendy jeans to elegant looks. Since 2005, LUTZ has been a supplier of funds. Not surprising, because choice, quality and personal service are of paramount importance.

LUTZ continually strives to continue to surprise today's demanding and informed customers with the latest and most exclusive labels, in-store events and online developments. 

Klant

Lutz 1904

Datum

11-15-2018

01. Assignment

Loyals started working on total online and offline integration. This starts with design, but continues with data links, order history and contact moments with style consultants who actually know you personally. A very nice route with several links that are linked in the right way, to benefit from "the best of both worlds".

02. Execution

Develop and build a webshop that radiates the same core values online as offline. A smart and user-friendly webshop with the same eye for detail as in store. By means of advice tailored to your own style consultant, an online ‘bad purchase’ is definitely a thing of the past. 

03. Result

After the foundation was laid down, we continued with online marketing. After formulating the dot on the horizon, the various tools were used, and we have weekly discussions with Lutz to achieve the objectives. Sales increased by 25% and the number of unique website visitors increased by 86%.

Online marketing has also ensured that Lutz spends 35% less on advertising budget for the same number of orders.

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