Vascobelo stands for honesty and positivity. Believing in yourself and motivating others in a fair way are therefore very important company values. Being honourable and sincere. Vascobelo has a strong moral sense and subscribes to family values. It takes the view that time spent with loved ones should always be cherished. Revisit past memories with loved ones and create new ones. Enjoy the Vascobelo lifestyle.
Loyals created the 'Be your finest self' recruitment campaign, which matched Vascobelo's identity: What makes you happy? How do you become the best version of yourself?
Using the four strategy cornerstones Activate, Attention, Match and Apply, Loyals launched a short-term campaign to recruit 50 new employees. It also set up an added recruitment campaign for the long term based on the same cornerstones, moving from traditional communication to an employer branding pay-off. Since Vascobelo's coffee culture was already well established in Belgium, Loyals took its cue from it to reach out to potential staff in other countries.
Loyals created a detailed 'Careers' site and linked it to Recruitee, an AI-driven recruitment platform. This involved Loyals' marketing team, which also provided Vascobelo with technical campaign support. 'Be your finest self' was rolled out with Google Ads, Facebook, LinkedIn and Instagram, and was hugely successful.