How VIBA gets more awareness among its customers
Request
VIBA wants its products to get more awareness among its customers. Especially the connection products of the Sika brand deserve extra attention when it comes to the function and the promise that the products offer. VIBA wants videos that will help increase the awareness of the products and the quality of the features.
The Case
To ensure the awareness of the VIBA's range of products increase, a video concept has been set up in which a video is highlighted for each product and its quality is tested.
Kees Tester
Loyals set up a concept in which VIBA's products were more highlighted among customers by means of a specialist who will use and test different products. Specialist Kees Tester, loves to test the top quality connection products from Sika can offer. Viba is the place where he prefers to hang out so that he can pass connections to various interesting objects through the test.
The challenge was to grab the customer's attention in the video, to show the quality and to teach the customer more about this without losing their attention during the video. That is why a famous Dutch actor was chosen, who is known for his playful way of presenting, combined with a commentator who responds to this in a funny way.
Kees Tester shows how to properly apply a Sika product for the most optimal and powerful connection between test objects. After this product has been applied, this object is also tested in a certain way. The connection is as strong as the product promises, which is why this test passes. Viba.. certain and firm.
Watch the video with English subtitles below.