Creating content (i.e. content creation: everything with text, image or video) is a challenge for any organization. You have to come up with a topic first. And where do you find the time to create high quality content? How does it fit with the business goals? How do you ensure that it’s read or seen? And what if you’re not good at writing, or don’t like it.
We have several content specialists are available at Loyals who are happy to help you create texts and images. You’ll need a strong strategy first. Naturally, you can come to us for help with creating a content strategy.
Content creation starts with a plan
Everything starts with your core values. What does the organization stand for? What do you want to convey? When creating content, it’s important that all texts convey the same vibe. With a content marketing plan, it becomes clear what you want to tell your target group and with which language and tone. This means that all your content meets a quality standard and doesn’t send a contradictory message. This is how to build a strong brand.
Whether it's your website, blog, newsletter or social media channels: they all need content. And there are quite a few channels! Good content on your website (web texts, so) ensures that visitors can find you via a search engine such as Google. In addition, we often recommend blogging: a good way to create content. Blogs provide up-to-date, relevant content on your website and you can use them to fill your newsletter or communicate it via social media.
The whole shebang
You’ve no idea what your content should be about? We’re happy to give you inspiration and handles that help you create suitable content. Content that’s relevant to your target audience. Do you prefer to outsource content creation? No problem, our specialists can help you with that. Think of writing qualitative blogs or texts for landing pages that are optimized for search engines. But we don’t just write texts for online. We also write offline content for brochures and advertorials or content creation around events, for example.
When it comes to content, it’s not just about texts, but also about images, sound and video. We have our own photo studio and make professional videos. In short, we have a complete offer to unburden your organization when it comes to content creation.