Meanwhile, 96% of Dutch people use social media. This shows us who we are, what we do, how we do it and why we do it. In the Netherlands we mainly use Facebook, WhatsApp, Twitter, LinkedIn, YouTube, Instagram, Pinterest and Snapchat. And most people will be online for a large part of the day, whether or not on social media.
Talk the talk, walk the walk
In other words: a huge opportunity to position your company properly! Many conversations nowadays happen via social media. And whether you want it or not, your company is also being talked about online. Our tip: take part in those conversations. By joining the conversation, you really discover what is happening among your target group and you slowly build a relationship of trust with them. It would be a shame to pass up an opportunity like that.
Social media to achieve goals?
Many companies struggle with this question. They often do something on social media. Great and useful things may happen at times, but the question is whether they contribute to achieving your goals. A waste of effort. Time to get real results.
Our Loyals colleagues Marco Frijlink and Wilco Verdoold have done research into which business goals you can achieve with social media. In collaboration with University of Utrecht and ten leading experts, they developed the Social Media Business Model.
What was proven? With social media you can contribute to twelve different business goals. To name a few, you can use social media to...
- Generate leads.
- Increase your brand awareness.
- Retain customers.
- Recruit employees.
- Improve your customer service.
Depending on your level of ambition, we recommend choosing a maximum of three goals.
Need some help with social media?
To help you as best we can, we have many social media specialists in house. We understand that it’s difficult to keep track of all developments and to adjust your approach accordingly. That’s why we set up a strong social media strategy with you.
We can also advise you on which social media activities are best to use, what opportunities online advertising offers your company and what type of content you can share. And if it's difficult and time-consuming to get good content, we can help you with content creation.
Curious which business goals you can achieve with social media and what you need to do it? Please let us know via the form below - we are happy to work with you and look at all the opportunities.
Good to know: Through the Loyals Academy we offer various courses and workshops which help you get started to achieve your goals (or rather: surpass them) through social media.