Search Engine Optimization
You’ve got a great website to which you’ve given a great deal of care and attention. And a good thing too, as you’ll be needing your website to attract new customers. But are your pages actually being found by your potential customers? Your website could be the best thing since sliced bread, but if it isn’t being found then it won’t make a blind bit of difference.
It’s extremely important that your site features high up in the rankings on search engines like Google or Bing. A lot of people use Google when they’re searching for solutions to their problems. Could you solve their problems with your products or services? If so, then it’s important for your website to feature as high up in the overview of search results. SEO (Search Engine Optimization) will help you in this regard.
The Search Engine Optimization workshop was really interesting. The topic is taught in an understandable way and we could start using it practically straight away. I now understand how I can ensure that my website is found more easily in Google!
SEO – Search Engine Optimization
Do you want to learn how to design and manage your website with search engine optimization in the most effective way possible so that you rank higher in Google and Bing searches? Then the SEO – Search Engine Optimization training session is for you! In this one-day training session, you will learn:
- How search engines work;
- What are the most important aspects that determine how highly you score;
- How to structure and design your website in the most effective way possible;
- How to optimize your texts for search engines;
- How to use tools, social media and external links to score better.
The training concludes by you setting out a list of personal action points with the key actions you can take to optimize your website.
Our aim is for you to understand what your best course of action is by the end of the training session. That is why we ask you to forward which website you want to optimize in advance. This ensures are trainers are fully prepared.
The course will teach you, among other things:
- The most important principles when it comes to SEO and how search engines (particularly Google) work.
- How you can best design your website for search engines.
- Practical tips and best practices to apply to your situation.
- What you must include in your written texts to be SEO proof.
- What information you need to add to images.
- How you can provide good backlinks.
- What social media’s role in SEO is.
Who is it for?
This training is perfect for any who works in or is responsible for online marketing & sales. Do you want to discover how to design, structure and maintain your websites to make them as easy as possible to be found and displayed by search engines? Then this training session is for you. The training is suitable for a range of websites, although the examples used are from WordPress.
The workshop will be run by either Tom Dullemond or Ronald-Jan de Bruin. Both have many years of experience in sales and marketing. They will use their up-to-date knowledge of and experience with online marketing (such as SEO) to perfectly align the training to your situation. This means the training session is as relevant to you as possible and you can get to work straight away once it has been completed.
The training session in 2018 will be held on Thursday 14 June from 9.30 am to approximately 5.00 pm at our office at Industrieweg 15 in Mijdrecht. No specific prior knowledge is required for this training session. It is useful if you have a basic knowledge of what your website looks like.
The investment is €475.00, excluding VAT, including a hearty lunch and unlimited (quality) coffee and tea. The maximum number of participants is 12.