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Expertise & services

Data & Automation

“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”

– Roy Amara (1925 – 2007)

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Find your way in the digital jungle of Machine Learning, AI, programmatic advertising, personalization, data warehousing and predictive analytics. Loyals Group helps you on your way – and beyond. From applicable analysis and insight to innovating and marketing data products – our specialists will help you further.


Contact us of services such as

  • Data Dashboarding
  • Google Tag Manager (GTM) implementation and optimization
  • Server-side & Cross-domain tracking
  • AI Prompt specialty services
  • Marketing Automation
  • Customer Data Platform (CDP) implementation and optimization
  • Machine learning solutions
  • Google Analytics (UA & GA4)


Krachtige stuurdata is de sleutel tot succes
Data speelt tegenwoordig een belangrijkere rol in de (digitale)wereld. Met behulp van machine learning en AI zijn bedrijven in staat om grote hoeveelheden data te analyseren om inzicht te krijgen in het gedrag en de voorkeuren van klanten/gebruikers. Deze gegevens kunnen vervolgens worden gebruikt voor programmatische advertenties, personalisatie, datawarehousing en voorspellende analyses.


Loyals Group is a partner that can provide solutions from simple GA4 and GTM implementation to complete Serverside Customer Data Platform integrations with associated Marketing automation funnels. We have experience with various systems for this, or build the solution entirely ourselves;

  • HubSpot
  • Spotler
  • Squeezely
  • Google
  • Clarity
  • Copernica
  • Mailchimp
  • Relay42
  • Segment CDP
  • En meer…


Using data to optimize your website or platform is a continuous process that starts with setting goals and KPIs. From there we apply goal-oriented implementation practices for web analytics tools and data analysis. By identifying, testing and optimizing bottlenecks, we can help you improve the performance of a website or platform and achieve your objectives.


Marketing automation helps improve lead generation, personalize marketing campaigns, streamline marketing processes, increase sales and analyze marketing strategy performance. Marketing automation amongs other to enable automated campaigns, to create personalized content, to increase efficiency, to convert more leads into customers and to track the performance of marketing campaigns.


  • Insight that is ‘actionable’ (has real-world applicability)
  • Better user experience for both internal as well as external users
  • Measurable results
  • Data Products
  • Management & KPI dashboarding
  • Strategic decision making ability
Profielfoto van Commercieel Directeur van de Loyals Groep Tibor Uittenbogaard

Want to know more?

Contact our specialist Tibor